To create a modern and sensitive visual identity that could represent
the quality and excellence of the services provided by Maísa Lopes.
The main idea was to unify all of those principles in one symbol that
could be personal, intimate like her signature itself. Also to provide
a modern experience of the brand running away from stereotypes.
We've come up with these symbol with the initials M+L to represent
that signature. It has 15º inclination and thinner ligatures that makes
it more delicate and unique.
The wordmark choice was intended to give more contrast between
the symbol and highlight it even more, but the client choose another
font to go along.